How flexible are you? No, I’m not asking an altogether personal question. Neither am I trying to suss out how good an opponent you’d be in a game of Twister. What I’m wondering is how flexible..
Laura Whateley, consumer guru at The Times, this week published a really insightful piece around a new trend that is developing in China – ‘eat now, pay later’. Basically, this translates to..
In my last blog post I discussed how important it is for retailers to get it right when it comes to attracting a whole new generation of shoppers – Generation Z. When it comes to reviving the..
As a Millennial, I’ve been lucky enough to be on the receiving end of retailers’ wooing tactics for the past few years. Products, payment platforms and brand behaviours have been designed to..
As Kermit the Frog once famously sang, ‘it’s not easy being green’. Yet if retailers want to continue to appeal to millennials, it is my belief that 2019 is going to be a crucial year for brands..
Forget millennial pink; the so-called ‘Peter Pan’ generation are increasingly staying firmly in the black. Pardon the pun, but beyond it the sentiment is correct. In a previous blog post, I..
Once the stuff of consumer legend, credit cards are now officially stagnating, while debit cards and other interest free payment methods are growing in popularity.